FAQs Archive - Bergman Collins

Q: Why should we work with you?

We've been in the business a long time and with our ongoing management of Paid Ads in the Home Services–averaging $6.6MM annually in this sector alone–we can see the gaps that most overlook. Data reveals much and we are able to use that information to offer this one-time setup for businesses that are just starting out, maybe looking for a refresh or audit, or, just want to get their name out prior to engaging in a more formal agency relationship. After hundreds of chats with owners, we decided to produce this bridge service: Launchpad. Launchpad delivers our enterprise-grade tracking and CRM lead routing at a predictable flat rate, bypassing high monthly retainers while providing a complete automated pipeline.

Q: How fast will the phone ring?

Search and LSA typically produce tracked calls within the first 2-3 weeks. We optimize hard against your competing market and make adjustments as data comes in during our 14-Day Health Check.

Q: I'm busy with a business to run. Will I need to be super involved in this process?

Most businesses we work with are owner-operated and work out in the field daily. So, 80% of the Launchpad work is handled through easy-to-use digital tools, so it's all just a click here and click there for you. However, we proudly operate with human oversight, so one of Team Members will be in touch to confirm items like billing, your targeted audience and CRM connections. We do work to limit our time connecting as we know you have a business to run.

Q: How much should I spend on ads?

It depends on your market and goals. Most home services companies start between $2,000 and $5,000 a month in ad spend. We'll give you a straight number on the first call, and you pay Google directly, never us. Ultimately, it's your budget that you set and control.

Q: What if I have an existing Google Ads Account?

If you come to us with an existing Google Ads Account, that's great! We will review your account and note any concerns prior to proceeding. If all looks well, the work is still the same and we deliver a new Asset Collection, then ensure it's all mapped and tracked correctly.

Q: Why do I need to provide a credit card?

Google Paid Ads Accounts require a payment credit card on file. We will work with you to securely transfer that information, then it will be up to you to update and manage going forward.

Q: How fast can you complete my setup?

For our Core Launchpad Setups, it typically takes up to 14 business days; and, for our Dominance Setup we'll have you running in 7 business days.

Q: Do the accounts belong to me?

Yes. They are your accounts from day one, with your card on it, your history, your data. We monitor all setups for 14 days to ensure everything is running and syncing, then we remove our access.

Strategic communications that blends alternative intelligence with human insight.

FAQs

Why should we work with you?

How fast will the phone ring?

I’m busy with a business to run. Will I need to be super involved in this process?

How much should I spend on ads?

What if I have an existing Google Ads Account?

Why do I need to provide a credit card?

How fast can you complete my setup?

Do the accounts belong to me?